Pricing of AQUA's Company

Product Deskription
AQUA as a famous bottle mineral water company, have some variant product with some price. There are some product from AQUA, it can be obtained in market.
-Plastic glass 240 ml
-Glass bottle 330 ml
-Glass bottle 600 ml
-Glass bottle 1500 ml
-Gallon 19 L

Product Comparison
AQUA VS CLUB
•Market Share
When we want to compare the market share berween AQUA and CLUB, AQUA have 45% market share, the other word AQUA as the first rank in bottle mineral water sales in Indonesia. Meanwhile, CLUB company have 5% market share and as the second rank in bottle mineral water in Indonesia. For 50% market share are 300 the other mineral water company.
•Price
AQUA price product is more expensive than CLUB price product. This is the price comparison.
Type of product AQUA CLUB
1.Plactic glass 240 ml Rp. 500 Rp. 300
2.Glass Bottle 330 ml Rp. 1.500 Rp. 1.300
3.Glass Bottle 600 ml Rp. 2.000 Rp. 1.700
4.Glass Bottle 1500 ml Rp. 3.000 Rp.2.700
5.Gallon 19 ml Rp. 10.500 Rp. 10.000

AQUA decide the price 10 % until 25 % higher than competitor. From table above, AQUA price product 12 % than CLUB price product.
•Packaging
AQUA and CLUB packaging have little different. AQUA packaging use PET (Polyethilence Terephthalate) material for all packaging. But CLUB use PET for glass bottle and PVC for gallon.
Pricing Analys
•Pricing Strategy
AQUA use premium pricing strategy for their product, because AQUA product has a high price with a high quality too.
•Pricing Objective
For pricing objective, AQUA company adopts differentiation pricing, because the product from AQUA have different quality (high quality) with thw expensive prices.