ADVERTISEMENT OF FANTA

Advertising is the communication of non-individual, with a number of costs, through various media conducted by the firm, non-profit institutions, and individuals. Advertising is a program of activities to prepare and disseminate news to the market.
My product advertisement is fanta. Fanta is one of the famous soft drinks with several variants of fruit. Usually we can watch the advertisement on television, colour magazine and many outdoor advertising.
In television, the advertisement of fanta is illustrated with animation this animation looks like people with several colours. Like red, yellow, orange, and green. The illustration of advertisement is when the people play a music but the sound of music is bad although they try to play again but the sound is still too bad. After that, the people drink fanta and try to play it and the sound of their music is very enjoyable to listen.
This advertisement is shown when there are commercial breaks or in the middle of tv programs. The purpose of this advertisement is as a reminder for the customer, so they know that an established brand is still around and that is has certain uses, characteristics and benefits. Beside that, the company wants to inform about the variants of fruit from fanta, because fanta’s company always develops is product by adding the new variants of fruit.
When the company shows the new product, it does show in television, but also shows in colour magazine and put many posters in all stores, who sells fanta’s product. This is advertising campaign from fanta’s company.
In the stories of fanta’s advertisement in television, it is clear the company persuades the audience too to choose fanta and consume it. In the other side of anvertisement, there is slogan, the slogan in Indonesia language we can read “berbagi ceria bersama fanta”, it’s mean that, after drink fanta, the customer more fresh because the variant of fanta are many variant’s of fruit.
The advertisement in television is humorious and inspirate to the audience. With many variants of fruit it can make a stimulasion for their customer to drink fanta. The animation looks eye catching because there are many colourfull animation, that colour means a cheerfull of many variant of fruit from fanta.